Podcast Standards: Post 6 - Descriptive Data “title” Tag Primer [IBNMA]
Need: Every podcaster must understand the importance and use of descriptive data as a strategy to attract and maintain subscriptions.
Podcasters generally do not use XML feed metadata effectively to capture and keep their subscribers engaged in episodic content. Descriptive data is not hard to compose but it does take effort to properly plan and implement such data to advance a show. Dive into the reasons why and get serious about your metadata!
Podcast Standards: Post 5 - What is a podcast? No Really! [IBNMA]
Need: Every podcaster to have a clear understanding of what a podcast represents technically so that its properly explained in context.
Do you know what a podcast represents? Do you know how to properly describe that understanding to someone who doesn’t know in a precise and clear manner? All too many times I hear people say that a podcast is a series of “shows”, that an individual episode is a podcast, or that a podcast is a new type of media. Confusion abounds! Let’s make sure that every IBNMA member knows how to clear up the misconceptions.
Podcast Standards: Post 4 - Ten Rules for an Effective Podcast [IBNMA]
Happy New Year everyone! Outlined in this post are “Ten Rules” that I believe can improve how new media producers view and approach rich media development as well as set the stage for standards development not only at an industry level, but also at the personal level, too. With new media development resolutions abounding - these rules may come in handy for the New Year!
Podcast Standards: Post 3 - Heretics Rejoice! [IBNMA]
Need: A movement that podcasters can get behind to foster standards adoption!
Now that Paul Chaney, our illustrious IBNMA leader, has seen fit to elevate my status to that of a full-fledged “heretic” - I can now announce the Podcast Reformation! While I don’t plan on writing my own variant of the “95 Theses on the Power and Efficacy of Indulgences”, I do think that I have a role to play in bringing about a conscious movement on the need for standards in our industry. No question about it - I need tribal members to join the cause!
Podcast Standards: Post 2 - The Tool Chest [IBNMA]
Need: A selection of podcast publishing tools designed to promote and advance a common set of agreed upon standards.
Following on from my post last week - Podcast Standards: Post 1, our next step in solving this quandary of standards implementation in the podcast industry is that of publishing tools. Tools are critical in development and publishing scenarios of any podcast. It is my professional opinion though, the current selection of publishing tools, while good, are lacking in many areas.
Podcast Standards: Post 1 - Call to Action [IBNMA]
Need: Bring device manufacturers, software providers, and new media content creators together to formulate standards to improve consistency in the podcast experience.
One of the things that I advocated in my hands-on training at the recent 2008 New Media Expo is the need to have more consistent experiences within podcasting. It is my belief that device manufacturers, software providers, and new media content creators need to work together to ensure that standards are developed and implemented. As an example, standards such as common usage of primary XML tags….
