Is advertising the key to success in podcasting?
There’s an interesting news article at podcastfresh.com on RawVoice increasing 4th Quarter ad insertion advertising and the implementation of a new technology known as Podcast Advertising Campaign Management System. Worth checking out as podcasters seek greater revenues. There’s also some great info from Edison Research Media on tracking encoded television ads with PPM (Portable People Meter). Both links hold keen information as advertising adjusts to new markets and technology. If podcasters are going to get a larger piece of the pie we’re going to have to be vigilant in staying up-to-date on trends in the market. Much to learn and share on this topic in the community.
Along that note - Podcast Tune-Up believes that getting paid for what we do is critical to any venture, especially downloadable and subscription-based media. Many folks in the podcast industry have tried to tackle this somewhat nascent approach to adverstising over the last two years as podcasting continues to mature but many questions still remain. Conversely, it is our belief that to garner more advertising dollars in our industry podcasters must adjust a portion of their focus away from advertising and seek instead to increase the level of production value of their media. Podcasters cannot ask for a certain level of remuneration until the level of expectation of quality has been reached. This is not only at the individual level–but also as a whole. Thus, we have a lot of work to do to help one another reach a certain level of production value to benefit everyone as we continue to grow podcasting.
